Basic Sales and Marketing for Hospitality
Hygiene and Sanitation Food & Beverage - Short Course Overview
Course Description
The Basic Sales and Marketing for Hospitality short course provides the essential skills and knowledge required to promote and sell hospitality services effectively. This course covers fundamental marketing strategies, sales techniques, and customer relationship management tailored for the hospitality industry. Participants will learn how to attract, retain, and engage customers in hotels, restaurants, resorts, and other hospitality businesses.
Course Objectives
By the end of this course, participants will:
- Understand the core principles of sales and marketing in the hospitality industry.
- Learn how to identify target markets and create tailored marketing strategies.
- Develop skills in customer engagement, retention, and relationship management.
- Gain knowledge of digital marketing tools and social media strategies for hospitality businesses.
- Learn how to create and implement effective promotional campaigns to boost sales.
Upon successful completion, participants receive a Certificate in Basic Sales and Marketing for Hospitality, enhancing their skills in driving business growth and customer engagement in the hospitality industry.
CAMBRIDGE INTITUTE OF TOURISM MANAGEMENT
Cambridge Institute of Tourism management is committed to sustaining its mandate of training qualified professionals for the hospitality and tourism industry.
The College management also commits itself to enhancing its research and consultancy services for the continued advancements of the hospitality tourism sector.